As the owner of a golf apparel brand and a lifelong fan of the game, there’s no time of year more electric than Masters week. It’s not just a tournament — it’s a tradition, a rite of spring, and a celebration of everything we love about golf. Whether you're tuning in from home or lucky enough to walk the grounds of Augusta National, there’s something truly magical about The Masters.
To honor one of golf’s most iconic events, I wanted to share five fun and lesser-known facts about The Masters that might just impress your playing partners next time you hit the course — and deepen your appreciation for the tournament’s legendary status.
1. The Green Jacket Was Originally for the Fans
Yes, really. Back in the 1930s, Augusta National members began wearing green jackets so that patrons (what they call fans at Augusta) could easily spot them to ask questions. It wasn’t until 1949 that the winner of The Masters was awarded one — with Sam Snead being the first to receive it. These days, it’s arguably the most iconic piece of clothing in all of sports (besides a certain performance polo, of course 😉).
2. No Cell Phones Allowed on the Grounds
In an age where phones are practically glued to our hands, Augusta remains gloriously old-school. Patrons are strictly forbidden from bringing phones onto the course — no exceptions. It might sound harsh, but it creates an experience that's refreshingly immersive. No distractions. Just golf. Honestly, it’s something we could all use a little more of.
3. The Course Was Once a Nursery
Before it became golf’s most sacred ground, Augusta National was the site of Fruitland Nurseries, a plant nursery dating back to the 1800s. Many of the holes are named after the flowering trees and shrubs that once bloomed there — like Magnolia, Azalea, and Camellia. Every spring, the course becomes a living, blooming tribute to its botanical past.
4. The Masters Champions Dinner Is a Tradition Like No Other
Since 1952, the reigning champion has hosted a private dinner for all past winners on the Tuesday of tournament week. The best part? The host gets to choose the menu. Over the years, we’ve seen everything from Texas BBQ to sushi to haggis (thanks, Sandy Lyle). It’s one of those quirky Masters traditions that makes the tournament so special — and so personal.
5. It’s the Only Major Played at the Same Course Every Year
The Masters is unique in the world of golf’s four majors because it’s always held at Augusta National. That consistency allows fans and players to form a deep emotional connection with the course. We know every bend in Amen Corner, every slope on the 18th green — and we feel the history with every shot.
As a brand that's all about honoring the spirit and tradition of golf while embracing modern style, The Masters is more than just a tournament — it's inspiration.
Here’s to crisp mornings, classic polos, and that glorious Sunday back nine.
See you on the course,